Most forms of click fraud occur by either affiliates, organized click crime rings or by your competitors. The motives are many.

Affiliates of PPC search engines fraudulently click ads or listings on their own sites to drive up their revenue payouts. Organized click crime rings are clicking on your ads for the same reason. Competitors are clicking your ads to drain your budgets and move you out or off of the PPC competitive landscape.

Industry experts peg the click fraud rate at 10% to 50% of all PPC ad clicks. If you spend $1,000 per month in PPC advertising, by those estimates, you could be spending up to $500 a month in bogus and fraudulent clicks. That's money gone forever.

If you are not using a click fraud tracking service such as ClickFraudAnalyst.com, you have little hope of being able to identify, track and stop the fraudsters. In addition, to receive a refund from the PPC search engine, you need detailed reports of who, when and where your ads were fraudulently clicked.

ClickFraudAnalyst.com has solved that problem.